Mrs. Meyers Clean day: a memoir
Monica Nassif didn’t just build a brand—she bottled a legacy. I Bottled My Mother is the gritty, hilarious, heartfelt origin story behind Mrs. Meyer’s Clean Day, the cult-favorite cleaning line inspired by Monica’s real-life mom, Thelma Meyer. Part startup manual and part memoir, this is the candid story of how one woman turned domestic skills into corporate strategy, and a small soap company into a household name.
Monica R. Nassif
Founder and Former CEO, Mrs. Meyer's Clean Day
While walking a big box home store in Atlanta, I had a eureka moment when I stumbled upon a wooden pallet of tipped over mass cleaning products. Neon liquids, ugly bottles, and medicinal aromas, I thought to myself: There must be a better way. There must be a way to create cleaning products that are beautifully fragranced in gorgeous packaging that are safe to use around my two daughters and our two cats.
I bottled my mother
The Mrs. Meyer’s Story: Grit, Grime & Growing a Business
From a chaotic Iowa childhood to a career in brand building, Monica brings us inside the messy business of entrepreneurship—one that began on her kitchen floor and grew into a national retail presence with shelves in Walmart, Target, Whole Foods, and beyond. Told in short, sharp chapters with warmth and wit, this is a story about startups, motherhood, and the power of building something honest, authentic, and good. For anyone who’s ever asked: “How do I make my way in the world using what I already have?”—this book is your bottle of encouragement.
Book
I'M MONICA
I'm an entrepreneur, writer, speaker and brand builder. In short, a worker bee. Always have been.
I started Mrs. Meyer’s Clean Day and Caldrea with a small team, a limited budget, and a very specific idea: that cleaning products could be useful and beautiful at the same time.
I’ve launched businesses, sold businesses, flopped a few times, and trusted my instincts more times than I can count. These days, I share what I’ve learned with people who are building real things—especially inside companies where speed and clarity are hard to come by.
I don’t have a formula. But I do have stories, perspective, and a way of seeing things that tends to help.
ABOUT
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Awards
Minnesota Business Hall of Fame Inductee 2020
University of Minnesota - Entrepreneur of the Year 2011
Ernst & Young Entrepreneur of the Year - National
Award Nominee 2007
Ernst & Young Entrepreneur of the Year | Midwest Division Jan 2007
Internal Talks
I meet with teams—marketing, product, brand, sometimes M&A—and talk through how I built what I built.
It’s less of a talk, more of a conversation. What worked, what didn’t, what I paid attention to along the way.
If your team’s thinking about how to grow, shift, or launch something, this usually helps.
Brand Collaborations
Every so often, I partner with a team that’s building something—maybe it’s a new product, a category shift, or just a moment where outside perspective is useful.
I bring ideas, instincts, and a real-world point of view from years of building and scaling.
No set process. If it makes sense, we figure it out together.
Engagements
Contact
I'm listening.
If you would like to strike up a conversation or you are interested in bulk sales of my book, let me know.
